Search engine optimisation (SEO)

Site settings

Open Settings › SEO & Indexation:

• your site’s Default title;
• the Default share image: the image shown when someone shares a page that has no image of its own on a social network, in landscape format, ideally 1,200 × 630 px;
• Allow indexing by search engines and Allow following links: leave them ticked so you can be found;
• Block AI training: asks the robots that copy sites to train AI models not to read yours. AI answer engines, which cite your site (ChatGPT, Perplexity, Claude), stay allowed; to block them too, tick Also block AI answer engines in Settings › Advanced.
• Present the site to AI assistants (llms.txt): the published site contains an llms.txt file that presents your pages, products and posts to ChatGPT, Claude, Perplexity and other assistants. The box is ticked by default, and nothing is published if you block AI robots.

The published site’s robots.txt file also asks search engines not to index the management area or the site’s internal files (/iserv/).

In Settings › General, the Your business section (legal name, address, company ID, phone, e-mail) describes your business to Google, in the site’s structured data. Everything is optional: an empty field is not published.

Page by page

In the editor, open the SEO tab in the right-hand panel:

• Meta title: the title shown in search results (otherwise, the page’s own), with a character counter under the field;
• Description: if left empty, the page’s first sentence is used;
• Social sharing: the image, title and description shown when someone shares the page on a social network;
• Indexation: Block indexing for a page that must not appear in search engines. A blog post, a product or a documentation page hidden this way is not listed in the sitemap either;
• URL: the page’s File name and its Canonical URL. A page cannot take the address reserved for the checkout, the shop, the blog or the documentation, nor the code of one of the site’s languages: TOWeb refuses it.

Each product has its own SEO tab, and so does each blog post. The Blog page and the Documentation home also have their own title for Google, description and sharing image: Settings button, SEO tab. The Blog page’s description is also shown under its title. For the Shop page, open Shop › Store details, Shop page SEO section. The address of the Shop and the Documentation can also be changed, and old links are redirected automatically.

Your blog posts and products in Google

Each blog post publishes its structured data, the information Google reads: its title, summary, date, author and image. Your products publish theirs too, including their shipping costs and delivery times by country, taken from your shipping methods: Google can show them in its results and in the Shopping tab.

Blog posts and products are ready for Google Discover, Google’s feed of suggestions on phones: their share image is prepared in a large size (1,200 × 630 px), and Google is allowed to show it large. A smaller image is never enlarged: to benefit, choose a featured image at least 1,200 px wide.

Change sites without losing your visitors

Is your new page replacing one from an old site? In the Page tab, paste the old address into Former addresses of this page: visitors and search engines will be redirected. And when you rename a page, TOWeb remembers its old address on its own.

Let the optimiser check

Each time you publish, the Site optimizer on the Publish screen flags what hurts your search ranking: missing or duplicate titles or descriptions, images without alt text, no main heading, broken links, forgotten placeholder text… When a Fix link comes with a finding, it takes you straight to where you can correct it.

The optimiser reviews the pages in the main language. Automatic translations are not reviewed, since you do not need to touch them up; their links, however, are checked in every language.

Measuring your audience

In Settings › Tracking & Analytics, paste your ID into Google Analytics 4 (it starts with G-; a Google Ads ID, AW-, or Floodlight ID, DC-, is accepted there too), Google Tag Manager or Facebook / Meta Pixel. An ID that TOWeb does not recognise is flagged under its field and is not added to the published site: check it in your account. With Google Analytics, your site sends the useful events by itself, with no code to add:

• product viewed, added to cart, checkout started and purchase, with its amount;
• contact form sent and booking confirmed;
• click on your email address or phone number;
• download of an installer (.dmg, .exe…).

Several languages

A translated site declares each of its languages to search engines. See Translating your site.